BBNZ Appoints Pure Athletic As Domestic Apparel and Merchandise Supplier

Basketball New Zealand (BBNZ) is pleased to announce that New Zealand-based provider Pure Athletic, has come on board this year as the official Domestic Apparel and Merchandise Supplier for the organisation.

Pule Athletic are an Auckland-based customised sportswear uniform specialist. They have previously created off-court basketball apparel for the NZ Breakers, Ngati Toa basketball and several basketball Associations in New Zealand, and recently collaborated with BBNZ on a limited-edition set of Tall Blacks off-court apparel.

This partnership will see Pure Athletic creating and delivering apparel across a range of domestic and national age group competitions, servicing all of the athletes, officials and staff involved. At a domestic level this includes competitions such as the Under 15 / Under 17 / Under 19 National Championships, Secondary School Nationals and various 3X3 competitions.

At the National Age Group level, Pure Athlete apparel will feature in men’s and women’s campaigns from Under 16’s up to Junior Tall Ferns and Junior Tall Blacks level, as well as in the age group 3×3 national team setting.

Pure Athletic Managing Director, Chris McKinley says that Pure Athletic is excited to be signing up with BBNZ this year.

“Basketball is the fastest growing sport in New Zealand, and Pure Athletic is ready to help take it to the next level thanks to this partnership – we specialise in basketball apparel and understand what today’s athletes and administrators want to be wearing.”

BBNZ GM Commercial, Dave Everitt says that the partnership with Pure Athletic aligns with the organisation’s strategic focus as basketball participation continues to skyrocket in Aotearoa.

“Our purpose is to bring basketball to all, and so having Pure Athletic on board as our domestic apparel partner is a critical component in supporting us to grow our sport, engage the wider basketball network and create strong, sustainable revenue platforms,” says Everitt.

“It was important for us to partner with someone who enhances the BBNZ family of brands and is consistent with the standards of quality and professionalism we demand, while also both embracing the cultural diversity of our country and being in tune with the style that are current and suits the tastes of youth and young adults.

“We believe Pure Athlete ticks all these boxes and more.”

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